SEO for your trade / Real estate agents
SEO for real estate agents: a free blog plan and site check
Check your real estate business website against the eight basics Google needs, then get eight blog topics real estate agents’ customers actually search. No AI, no sign-up, no cost.
What we found for real estate agents
- “seo for real estate agents” is searched about 260 times a month in the US, and “marketing for real estate agents” about 720; “google business profile for real estate agents” about 260.
- 2 of 4 real estate agent websites we checked give Google their business details as structured data.
- 3 of 4 have a blog, and 1 of 4 published something in the last 45 days; the typical newest post was about 2 months old.
- 3 of 4 have a search description on the home page, and on average they had 6.3 of 8 basics in place.
- They run on: Other or custom (4).
Monthly US Google searches, DataForSEO, October 2026. Website findings: 4 independent real estate business websites in Austin, found by a plain web search and checked on October 2026 with the tool on this page. No business is named.
The blog plan for real estate agents
Eight articles that answer what your customers search, in the order we’d publish them.
- What it costs to sell a home in [your city]: commissions, closing costs and prepAnswers searches like “cost to sell a house”
- How long it takes to sell a house, and what speeds it upAnswers searches like “how long does it take to sell a house”
- First-time buyer checklist: from pre-approval to keysAnswers searches like “first time home buyer checklist”
- Should you sell first or buy first? The trade-offs explainedAnswers searches like “sell first or buy first”
- What a home inspection finds, and how to negotiate repairsAnswers searches like “home inspection negotiation”
- Neighborhood guide: [neighborhood] for families, commuters and first-time buyersAnswers searches like “best neighborhoods in [your city]”
- How to price your home: what a comparative market analysis showsAnswers searches like “how to price my home”
- What changed in how buyer agents are paid, in plain EnglishAnswers searches like “how are buyer agents paid”
Questions real estate agents ask us
Can an individual agent compete with Zillow in search?
Not on broad listing searches. Agents win on local questions portals answer poorly: neighborhood guides written from experience, local selling costs, school-boundary questions and market updates with your own observations.
What should a real estate agent blog about?
Neighborhood guides, step-by-step buying and selling guides for your market, and answers to questions clients ask you every week. Real local detail is what makes these pages worth ranking.
Are there advertising rules for agent websites?
Yes: your state license rules and fair housing law apply. Avoid describing neighborhoods by who lives there; describe homes, amenities, commute and schools factually. Approve-first publishing lets you check every article.
How often should an agent publish?
Steady beats bursts. One useful article a week, kept up for months, does more than ten in a month followed by silence. That cadence is what our plans are built around.
What does the free check look at?
The basics Google needs to show your site (security, title, description, structured data, sitemap) and whether your blog is current, plus eight topics buyers and sellers search.