SEO for your trade / Roofers
SEO for roofers: a free blog plan and site check
Check your roofing company website against the eight basics Google needs, then get eight blog topics roofers’ customers actually search. No AI, no sign-up, no cost.
What we found for roofers
- “seo for roofers” is searched about 1,900 times a month in the US, and “marketing for roofers” about 480.
- 3 of 4 roofer websites we checked give Google their business details as structured data.
- 3 of 4 have a blog, and 2 of 4 published something in the last 45 days; the typical newest post was 41 days old.
- 4 of 4 have a search description on the home page, and on average they had 7 of 8 basics in place.
- They run on: WordPress (4).
Monthly US Google searches, DataForSEO, October 2026. Website findings: 4 independent roofing company websites in Dallas, found by a plain web search and checked on October 2026 with the tool on this page. No business is named.
The blog plan for roofers
Eight articles that answer what your customers search, in the order we’d publish them.
- Roof repair or roof replacement? How to tell which one you needAnswers searches like “roof repair vs replacement”
- How long does a roof last in [your city]? Shingle, metal and tile comparedAnswers searches like “how long does a roof last”
- What to do right after storm or hail damage to your roofAnswers searches like “hail damage roof what to do”
- How a roof insurance claim works, step by stepAnswers searches like “roof insurance claim process”
- Signs your roof is leaking before you see water on the ceilingAnswers searches like “signs of a roof leak”
- Architectural vs 3-tab shingles: what the price difference buys youAnswers searches like “architectural vs 3 tab shingles”
- What a roof inspection checks, and when to get oneAnswers searches like “roof inspection checklist”
- How to compare two roofing quotes line by lineAnswers searches like “how to compare roofing quotes”
Questions roofers ask us
Is SEO worth it for a roofing company?
Roof work is high-value and people search before they call, especially after storms. A useful page that answers their question at that moment can bring calls for years. It takes months to build, so it works best alongside referrals and ads, not instead of them.
What should a roofer blog about?
The questions homeowners ask on the first call: repair or replace, what insurance covers, how long materials last in your climate, what an inspection includes, and how to read a quote. Answer them plainly, with local weather and building codes in mind.
Do storm-season articles help?
Yes, if they are published before the season. Google needs weeks to find and trust a new page, so an article about hail damage written the week after a storm usually arrives too late for that storm.
Should my roofing website list every city I serve?
One honest page per area you really serve, with real projects or details from that area, is fine. Dozens of near-identical city pages are what Google calls doorway pages and can hold the whole site back.
How does the free check help a roofing site?
It looks at the basics Google needs before any article can rank: a secure site, a clear title and description, business details in structured data, a sitemap, and whether your blog is active. Then it suggests eight topics roofing customers actually search for.